Step Into The Spotlight

Author: Tsufit
Publisher: BookBaby
ISBN: 9780978191368
Size: 19.58 MB
Format: PDF, Mobi
View: 94

THE BIGGEST CHALLENGE FOR ANY ENTREPRENEUR IS GETTING NOTICED. It's noisy out there! Making it in today's overcrowded marketplace depends less on baking a better bagel and more on branding it, less on having a Harvard MBA and more on being a star. It's about capturing the scarcest commodity of all--your market's attention. A fresh, fun, fast-paced read, Step Ito The Spotlight! reveals the secrets of stardom, showbiz tricks of the trade that any business (or anyone) can use to stand out and get noticed. Building on a foundation of marketing scenarios, Marlboro to Coca-Cola, Buckley's Mixture to Harley Davidson, the author draws insights from the colorful world of show business, lessons about creating an irresistible persona or brand. Bursting with stories from television, movies, music and theater (and the celebrities in those arenas), this book examines what it takes to become a star on the business stage and beyond. The reader is challenged with questions like: Do you want to be a truffle or a Hershey bar? Who would you rather be? Batman or Robin? You'll get a provocative take on: Positioning: Be Your Own Casting Director Branding: "I'm Ready For My Closeup, Mr. DeMille" The 30 Second Infomercial: Don't Step Onto The Stage With a Lousy Script Humor in Business: Humor is Not a 4 Letter Word Creating a Following: Build Your Own Fan Club Publicity: How to Get Your Face in the Newspaper Without Robbing a Bank! It's a bold manifesto on how to get seen, get heard, get noticed and get known, how to catapult yourself or your brand into a starring role!

Web Video

Author: Jennie Bourne
Publisher: Pearson Education
ISBN: 9780132104173
Size: 20.33 MB
Format: PDF
View: 25

With millions of viewers looking to the Web as their source of entertainment and news, high-quality Web video is in demand like never before. Whether you’re an expert in video production or are just getting started, you need to know how to produce the best video possible for the Web and then make sure it gets seen by a wide audience. Here to guide you on everything about planning and shooting, editing, choosing a distributor, marketing your video, and making a profit, author and producer Jennie Bourne takes you through the steps to getting your video from concept to prominence on the Web. Web Video gives you practical, step-by-step instruction and advice from top experts in the field, with hands-on projects and footage available for download at the author’s Web site, www.webvideobook.tv. You’ll learn everything you need to know to create great video, get it noticed, and make it pay off, including: Web video production techniques for a variety of genres, including events, interviews, how-tos, video blogs, and news and dramatic shows What it takes to make your video a viral hit on the Web How to shoot high-quality video that stands out, with real-world tips from Web video professionals Editing techniques that draw in viewers and hold their attention Compression and formatting tips to make your video look great Advice on creating a distribution plan that fits your needs How to profit from advertising or selling your video

How To Stand Out

Author: Rob Yeung
Publisher: John Wiley & Sons
ISBN: 9780857084231
Size: 12.38 MB
Format: PDF, ePub, Docs
View: 98

Win the respect you deserve You probably already have the skills to be more fulfilled and successful. But sometimes it’s about showcasing these skills so that colleagues, customers, friends and the rest of the world can recognize what you do. Drawing on extensive research and inspiring real-life examples, psychologist and bestselling author Dr. Rob Yeung guides you through proven techniques that will get you noticed for all the right reasons. How to Stand Out shows you how to: Utilize winning body language techniques Incorporate the words that get people nodding in agreement Supercharge your persuasive skills to sell products, pitch ideas, network, and socialize with friends Boost your motivation to become more successful Improve your confidence to get the results you desire Praise for the Book “We all need to sell ourselves and this book is a great, very readable guide on how to do that. This book is full of useful career advice – and brought to life by fascinating examples and often surprising insights.” Rhymer Rigby, writer for The Telegraph and Financial Times and author of 28 Business Thinkers Who Changed the World “How to Stand Out covers the latest evidence on body language, communication and persuasion. It’s a rigorously researched, compelling and sometimes surprising read no matter what your goals in life. You will undoubtedly learn something new.” Dr Tomas Chamorro-Premuzic, CEO of Hogan Assessments, and Professor of Business Psychology at University College London and Columbia University “Engaging, no-nonsense and full of scientifically proven advice – an essential book for anyone wanting to outshine the crowd and get ahead in business and life.”Dr. Michael Sinclair, co-author of Mindfulness for Busy People, Founder & Clinical Director, City Psychology Group “An easy read with some well researched, practical and evidence backed advice. Definitely stands out from the crowd and can easily be applied straight away.” Paul Hughes, Executive Development Director at Cranfield School of Management “An extraordinary book for everybody: Dr Yeung’s book presents a wealth of useful tips on how to build your confidence and stand out from the crowd. This book is a treasure trove of useful tips on how to outperform in a job interview, get promoted, win more customers, get your business funded or simply become more successful in life.” Professor Khalid Hafeez, Dean of The Claude Littner Business School at the University of West London “Practical, accessible tips and techniques for making yourself more interesting to clients, customers, and friends!” Tamara Box, Partner and Global Chair of the Financial Industry Group at international law firm Reed Smith LLP “Once again, Rob Yeung demonstrates how challenge can quickly become opportunity. He has the uncanny knack of identifying our insecurities, helping us view them from a different angle and transforming them into foundation stones for building new confidence. Whether you want to learn to ‘talk like TED’, present your best side at a job interview, or simply want to stand out from the crowd – this new book offers simple, clear and practical guidance. Like his previous books, this is another example of why Dr Rob Yeung stands out from other psychologists and coaches.” Malcolm Green, Creative Chairman at advertising agency Green Cave People

Getting Noticed

Author: Lindsay Teague Moreno
Publisher:
ISBN: 1540791777
Size: 15.37 MB
Format: PDF, ePub, Mobi
View: 33

"Lindsay Teague Moreno is one of the smartest, most insightful people I've ever met when it comes to getting noticed. I read this, not just because I wanted to endorse it, but because I needed it. Don't miss this!" - Jon Acuff, New York Times Bestselling Author / Speaker "Lindsay Teague Moreno's Getting Noticed is an inspiring read for anyone looking to be more intentional in social media and get real results. Her kind spirit combined with relentless hustle shines brightly in her candid storytelling, making it clear why she has achieved so much success." - Jessica Turner, Wall Street Journal Bestselling Author of The Fringe Hours Momtrepreneurs, listen up! You don't have time for another "change everything you're doing on social media and be just like me" book. You need information and you need it fast. Do you want to grow your following, sell more product, and experience the freedom that comes with being your own boss? Getting Noticed isn't the "secret to social media" - it's a no fluff, take charge guide to the way we present ourselves, our business, and connect with customers online. Lindsay Teague Moreno knows the hardcore mom life. In between wash cycles, packing lunches, and balancing a to-do list that would make Santa jealous, she grew a business from nothing into a team of 300,000 people producing over $15,000,000 each month in just three years. Lindsay knows you don't have time for another book that leaves you with temporary warm fuzzies but no real content to actually building your business. Getting noticed is the first step to entrepreneurial success in our fast-paced, online world. Step up your game. "

Get Noticed

Author: Marcus Taylor
Publisher:
ISBN: 1469998637
Size: 13.78 MB
Format: PDF, Docs
View: 25

Who you know has never been as important as it is today. With the advances in technologies that are now available to us, the opportunities to meet the people who can make your dream a reality are abundant, take them.Get Noticed is a guide to raising awareness of yourself in a busy space, whether that's building your personal brand, or getting your story, music, or product noticed by a whole industry. This book explains how to be in the right place at the right time, all the time.