Kill The Company

Author: Lisa Bodell
Publisher: Campus Verlag
ISBN: 9783593399096
Size: 13.49 MB
Format: PDF, ePub, Docs
View: 70

Viele Unternehmen sind innerlich so erstarrt, dass sie eine Anleitung zur Kreativität brauchen. Trend- und Innovationsberaterin Lisa Bodell sieht die Welt bevölkert von Zombie-Unternehmen, denen dringend neues Leben eingehaucht werden muss! Sie weiß, dass die Quelle für Wandel und Kreativität im Herzen der Firmen zu finden ist: in den Mitarbeitern. Denn diese kennen die wirklichen Schwachstellen. Mit 12 Killer-Tools machen mutige Führungskräfte dem Zombie sicher den Garaus. Mit "Kill a Stupid Rule" rütteln sie am Status quo. Ihre "Killerfragen " dienen dem provokativen Nachhaken. Indem sie "das Unmögliche möglich machen", stärken sie die Abwehrkräfte ihres Unternehmens. Sie schaffen mit "Kill the Company" Killer-Unternehmen!

Killing For Company

Author: Brian Masters
Publisher: Random House
ISBN: 9781446428733
Size: 17.30 MB
Format: PDF, ePub
View: 38

On February 9th 1983 Dennis Nilsen was arrested at his Muswell Hill home, after human remains had been identified as the cause of blocked drains. Within days he had confessed to fifteen gruesome murders over a period of four years. His victims, all young homosexual men, had never been reported missing. Brian Masters, with Nilsen's full cooperation, has produced a unique study of a serial killer's mind, revealing the disturbing psychology of a mass murderer.

How To Kill Your Company

Author: Ken Kirsh
Publisher: iUniverse
ISBN: 1475905270
Size: 20.80 MB
Format: PDF, Docs
View: 79

“How to Kill Your Company is a short and wonderful romp of a book. Ken Kirsh provides us with fastest way I’ve ever seen to help every leader become more self-aware, and in turn, build companies that thrive rather than fail.” —Robert Sutton, Stanford Professor and author of the New York Times bestsellers Good Boss, Bad Boss and The No Asshole Rule “Ken Kirsh’s book, How to Kill Your Company, is an intellectual shot in the brain. If you buy it, read it, study it, and put it into action, it will prevent you from shooting yourself in the foot and in the wallet.” —Jeffrey Gitomer, author of Little Red Book of Selling “Never have I seen so many good, actionable thoughts in so few pages.” —Peter Ricchiuti, Professor, A.B. Freeman School of Business, Tulane University “For small businesses or big, Kirsh delivers 50 punchy and powerful don’t do’s that apply to CEOs, clerks and every employee in between.” —Chris Altizer, Senior Vice President Human Resources, Pfizer Unapologetic and in your face, How to Kill Your Company exposes 50 of the most common and detrimental behaviors that people, including you, unwittingly exhibit on a daily basis—and they’re killing your company.

Mercedes Benz How A Great Campaign Can Almost Kill A Company

Author: Carolin Biebrach
Publisher: GRIN Verlag
ISBN: 9783640360390
Size: 11.65 MB
Format: PDF, ePub, Docs
View: 12

Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Ohio University (E.W. Scripps School of Journalism), course: International and Crosscultural Advertising, language: English, abstract: What started as one of the biggest and most expensive campaigns in the German automobile industry, almost ended in a disaster for the company. The result was the biggest crisis, a German automobile company had ever faced. Mercedes-Benz is a high-class automobile company. Its products stand for luxury, reliability and dependability. But high-class cars are expensive and only affordable for the richer part of society. To keep pace with the fast developing automobile industry all over the world, Mercedes-Benz decided to invent car that reunites all three values, the company embraces. This car – the Mercedes-Benz A-Class – should have another important feature: It is affordable for the middle class. With this car, Mercedes was approaching a new market segment and therefore new target audiences. A campaign, that fits the new car in the overall Mercedes image, was crucial. In May 1996 Mercedes Benz started its huge advertising campaign – almost one and a half years prior to the official product launch on October 18th 1997. More than 100 million Euro will this launching campaign cost the company. Despite that the campaign only ran in the European market, the Mercedes-Benz brand and this specific campaign caught international attention. Newspapers from all over the world accompanied the A-Class until its official launch. These newspapers were also there, when the crisis occurred, that almost harmed the company on a long-term basis. Right after the launch, the car, that was supposed to be innovative, reliable and safe, failed in the so called “moose-test”. After almost two years of positive media coverage, a flood of criticism followed. Due to the high level of awareness for the car, the public was now also aware of the safety issues the Mercedes A-Class had. What followed was another campaign. The goals were to safe the image of the company, to deal with the crisis and to re-launch the A-Class half a year later. The campaign analysis explains why Mercedes had to take the approach and step into the market segment of small cars. In addition, the launching campaign and its four phases: Big Bang, New Perspectives, New Choices, and New Experiences, will be explained in detail. The second part will cover the crisis that occurred after the launch of the A-Class and the re-launch in 1998. Finally, the analysis will show whether this incident harmed the image of the company on a long-term basis, and how advertising influenced this development.

Kill Your Agency

Author: Lukas-Pierre Bessis
Publisher: Haufe-Lexware
ISBN: 9783648066713
Size: 18.65 MB
Format: PDF, Mobi
View: 47

Ideen sind kein Zufallsprodukt! Jeder kann schöpferisch sein und Ideen entwickeln, die kreativ und dabei auch effektiv sind. Lukas-Pierre Bessis' neue und erfolgreiche Methode zur Ideenentwicklung berücksichtigt nicht nur Aspekte des Neuromarketings. Sie ist einfach anzuwenden, fundiert und in der Praxis renommierter Unternehmen erprobt. Inhalt: Mit Empfehlungen von Amir Kassaei (Chief Creative Officer, DDB Worldwide) und Julian Boulding (President thenetworkone). Change aus Sicht der Agenturen, Change aus Sicht der Industrie. Creative Effectiveness: Wie sie funktioniert, wie sie wirkt, was ...

Company Inc

Author: Rebecca Bass
Publisher: Xlibris Corporation
ISBN: 9781477148457
Size: 13.36 MB
Format: PDF, ePub, Mobi
View: 85

Rape, murder, stalking not in the violent streets of a seething metropolis, but in the corridors of a major corporation in a sleepy Southern setting. A novel twist adds a contemporary feature: the perp is an untreated victim of childhood sexual abuse at the hands of his parish priest, a factor that becomes central in the final resolution. Company Inc is a mystery, a Whodunit. Someone is out to get Jack Enright, who runs an Employee Assistance Program for SEPCO, a large southern multi-state electric utility. The story begins with Enright becoming involved in the case of an employee who was raped; she charges she was raped by a top company executive at a company function! In the course of trying to arrange help for the woman, Jack discovers that the executive has been transferred to corporate headquarters out of state; that various people connected to the situation are being stalked, and one actually killed; and that his own status with the company is threatened. Finally it becomes clear to Jack that it is his very life that is being threatened. After the second attempt on his life, Jack and his wife are forced into hiding until the new company head offers Jack a separation with a large severance package. Believing they are no longer threatened, they take a final romantic trip to their favorite oceanfront fishing area, only to have the murderer follow them in one last attempt to kill Jack. The story comes to a horrific bloody climax, and only then does Jack discover the reality of his peril.